Skip to content
Field Notes

Notes from the work of building AI-powered websites

Practical writing on solutions, systems, and what we are seeing with marketing teams who want their sites to perform, report, convert, and connect.

24 notes

Custom Speed Without the Custom Timeline
·3 min read·AI-Enabled Websites

Custom Speed Without the Custom Timeline

How AI-powered web development changed our recent builds: sophisticated AI-enabled websites, faster timelines, and quality that went up, not down.

Technical SEO for Next.js: A Practitioner's Checklist
·3 min read·High-Performance Websites

Technical SEO for Next.js: A Practitioner's Checklist

Next js seo best practices for App Router teams: metadata API, indexable HTML, sitemaps, Core Web Vitals, and a checklist you can ship this sprint.

Why AI-Generated Sites Don't Convert (and What Does)
·4 min read·AI-Enabled Websites

Why AI-Generated Sites Don't Convert (and What Does)

Why AI websites don't convert: generators ship fake templated pages and copy. Strategy, human direction, and MCP-controlled AI ops are what move demos.

What Google's 2026 Algorithm Updates Mean for B2B Sites
·4 min read·Technical SEO & AEO Optimization

What Google's 2026 Algorithm Updates Mean for B2B Sites

Google algorithm update 2026 timeline for B2B: March and May core updates, spam passes, and what marketing teams should change on the site.

AI-Generated and AI-Enabled Are Not the Same Website
·4 min read·AI-Enabled Websites

AI-Generated and AI-Enabled Are Not the Same Website

AI-generated vs AI-powered website: builders ship pages. AI-enabled sites surface ROI priorities, conversion leaks, and context so marketers can decide.

Does llms.txt Actually Do Anything? An Evidence-Based Take
·3 min read·Technical SEO & AEO Optimization

Does llms.txt Actually Do Anything? An Evidence-Based Take

What is llms.txt, does it work, and which llms.txt best practices matter? Honest take: Google Search ignores it; some AI tools may use it.

Stop Rebuilding Your Board Deck by Hand
·3 min read·Custom Analytics Reporting

Stop Rebuilding Your Board Deck by Hand

Stop late-night report rebuilds. Automated marketing reporting gives executives a living view with website context, not another scramble.

Schema Markup for AI Search: Structured Data That Gets You Cited
·3 min read·Technical SEO & AEO Optimization

Schema Markup for AI Search: Structured Data That Gets You Cited

Schema markup for AI search: structured data AI SEO that matches visible content, the types that matter, and a validation checklist.

The Marketing Dashboard Your Team Actually Opens
·4 min read·Custom Analytics Reporting

The Marketing Dashboard Your Team Actually Opens

Most marketing dashboards get abandoned. Build a custom marketing dashboard teams open weekly: revenue by channel reporting and automation.

How to Rank in Google's AI Overviews
·5 min read·Technical SEO & AEO Optimization

How to Rank in Google's AI Overviews

How to rank in Google's AI Overviews for B2B: what gets cited, technical and content requirements, and a practical AI Overviews SEO checklist you can run.

GA4 Changed Your Attribution and Broke Your Dashboard
·3 min read·Custom Analytics Reporting

GA4 Changed Your Attribution and Broke Your Dashboard

GA4 attribution change 2026 broke many dashboards. Custom analytics reporting is the fix: website context, CRM join, plain answers. STRS Dev builds it now.

Answer Engine Optimization: How to Get Your B2B Site Cited by AI
·4 min read·Technical SEO & AEO Optimization

Answer Engine Optimization: How to Get Your B2B Site Cited by AI

Answer engine optimization for B2B: structure pages so AI systems can cite you. AEO best practices for entities, proof, and get-cited-by-AI visibility.

How an On-Site AI Agent Books Meetings While You Sleep
·5 min read·AI-Integrated Lead Gen

How an On-Site AI Agent Books Meetings While You Sleep

How an AI website agent books meetings with real context: intent, profiles, routing, chat or voice booking, and CRM writeback your ops team can trust.

Chatbot vs AI Agent: The Difference Decides Your Pipeline
·5 min read·AI-Integrated Lead Gen

Chatbot vs AI Agent: The Difference Decides Your Pipeline

Chatbot vs AI agent: FAQ bots vs agents that assess intent, personalize pages, build buyer profiles, and book meetings. Try ours via the spinning ring.

Your Contact Form May Be Quietly Costing You Leads
·4 min read·AI-Integrated Lead Gen

Your Contact Form May Be Quietly Costing You Leads

HubSpot form issues we keep seeing: empty attribution fields, broken embeds, ChiliPiper conflicts, consent and GTM race conditions. How quiet form failures cost leads.

We Gave Our Own Website an MCP Server. Here's What Changed.
·4 min read·Website MCP Server

We Gave Our Own Website an MCP Server. Here's What Changed.

A real MCP server example from strsdev.com: on-brand automated marketing workflows, explained named tools and trusted content models, plus Slack-operated site edits under human control.

What a Website MCP Server Actually Does (in Plain English)
·4 min read·Website MCP Server

What a Website MCP Server Actually Does (in Plain English)

A plain-English guide to website MCP servers: marketer workflows, compounding agent context, and auth-backed access that keeps your site data safe.

Your Website Was Built for Humans. AI Agents Are Reading It Now.
·3 min read·Website MCP Server

Your Website Was Built for Humans. AI Agents Are Reading It Now.

AI agents now read and act on your website. Here is what an agent-operated website is, why most sites are invisible to agents, and how to make yours operable.

Introducing Our AI-Powered Website Solutions
·4 min read·Solutions

Introducing Our AI-Powered Website Solutions

We’re introducing four AI-powered website solutions for marketing teams. MCP servers are the powerhouse behind them. Here’s what’s new, why now, and where to start.

AI-Powered Website Solutions Are Finally Within Reach
·3 min read·Solutions

AI-Powered Website Solutions Are Finally Within Reach

Custom used to mean long timelines and enterprise budgets. AI-powered delivery changed the math for marketing teams that want sites that perform, report, convert, and connect.

What an AI-Enabled Website Actually Feels Like
·3 min read·AI-Enabled Websites

What an AI-Enabled Website Actually Feels Like

Not a chatbot bolted onto a homepage. A site structured so marketing can ask questions, draft content, and ship work with real website context.

Ask for the Report, Not Another Dashboard
·3 min read·Custom Analytics Reporting

Ask for the Report, Not Another Dashboard

Custom analytics get more useful when they include website context and can answer plain-language questions from Slack or internal tools.

Own Your Lead Gen on the Website
·3 min read·On-Website Lead Gen

Own Your Lead Gen on the Website

Custom conversion workflows beat rigid third-party forms when you need qualification, routing, and a native buyer experience.

Make Your Website Operable from Slack
·3 min read·Website MCP Server

Make Your Website Operable from Slack

A website MCP server turns the site into an integration layer so agents and tools can ask questions and take action with real context.

Building something like this?

If a Field Note maps to what you need, we can talk through the right solution for your stack.

STRS Dev
Step 1 of 4

What best describes you?