Skip to content
Field Notes

Notes from the work of building AI-powered websites

Practical writing on solutions, systems, and what we are seeing with marketing teams who want their sites to perform, report, convert, and connect.

11 notes

Chatbot vs AI Agent: The Difference Decides Your Pipeline
·5 min read·AI-Integrated Lead Gen

Chatbot vs AI Agent: The Difference Decides Your Pipeline

Chatbot vs AI agent: FAQ bots vs agents that assess intent, personalize pages, build buyer profiles, and book meetings. Try ours via the spinning ring.

Your Contact Form May Be Quietly Costing You Leads
·4 min read·AI-Integrated Lead Gen

Your Contact Form May Be Quietly Costing You Leads

HubSpot form issues we keep seeing: empty attribution fields, broken embeds, ChiliPiper conflicts, consent and GTM race conditions. How quiet form failures cost leads.

We Gave Our Own Website an MCP Server. Here's What Changed.
·4 min read·Website MCP Server

We Gave Our Own Website an MCP Server. Here's What Changed.

A real MCP server example from strsdev.com: on-brand automated marketing workflows, explained named tools and trusted content models, plus Slack-operated site edits under human control.

What a Website MCP Server Actually Does (in Plain English)
·4 min read·Website MCP Server

What a Website MCP Server Actually Does (in Plain English)

A plain-English guide to website MCP servers: marketer workflows, compounding agent context, and auth-backed access that keeps your site data safe.

Your Website Was Built for Humans. AI Agents Are Reading It Now.
·3 min read·Website MCP Server

Your Website Was Built for Humans. AI Agents Are Reading It Now.

AI agents now read and act on your website. Here is what an agent-operated website is, why most sites are invisible to agents, and how to make yours operable.

Introducing Our AI-Powered Website Solutions
·4 min read·Solutions

Introducing Our AI-Powered Website Solutions

We’re introducing four AI-powered website solutions for marketing teams. MCP servers are the powerhouse behind them. Here’s what’s new, why now, and where to start.

AI-Powered Website Solutions Are Finally Within Reach
·3 min read·Solutions

AI-Powered Website Solutions Are Finally Within Reach

Custom used to mean long timelines and enterprise budgets. AI-powered delivery changed the math for marketing teams that want sites that perform, report, convert, and connect.

What an AI-Enabled Website Actually Feels Like
·3 min read·AI-Enabled Websites

What an AI-Enabled Website Actually Feels Like

Not a chatbot bolted onto a homepage. A site structured so marketing can ask questions, draft content, and ship work with real website context.

Ask for the Report, Not Another Dashboard
·3 min read·Custom Analytics Reporting

Ask for the Report, Not Another Dashboard

Custom analytics get more useful when they include website context and can answer plain-language questions from Slack or internal tools.

Own Your Lead Gen on the Website
·3 min read·On-Website Lead Gen

Own Your Lead Gen on the Website

Custom conversion workflows beat rigid third-party forms when you need qualification, routing, and a native buyer experience.

Make Your Website Operable from Slack
·3 min read·Website MCP Server

Make Your Website Operable from Slack

A website MCP server turns the site into an integration layer so agents and tools can ask questions and take action with real context.

Building something like this?

If a Field Note maps to what you need, we can talk through the right solution for your stack.

STRS Dev
Step 1 of 4

What best describes you?