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Field Notes

Notes from the work of building AI-powered websites

Practical writing on solutions, systems, and what we are seeing with marketing teams who want their sites to perform, report, convert, and connect.

5 notes

Website Agentactive nowGive me a report on the top10 landing pages this quarter.Website AgentPulling HubSpot + GA withfull website context...12.4kVisits8.1%CVR4.2xLift
·3 min read·Solutions

AI-Powered Website Solutions Are Finally Within Reach

Custom used to mean long timelines and enterprise budgets. AI-powered delivery changed the math for marketing teams that want sites that perform, report, convert, and connect.

98PERFORMANCE100SEO99A11Y100CWV
·3 min read·AI-Enabled Websites

What an AI-Enabled Website Actually Feels Like

Not a chatbot bolted onto a homepage. A site structured so marketing can ask questions, draft content, and ship work with real website context.

TEAM TIME ALLOCATIONManual Reporting75%Spreadsheet Wrangling60%Tool Switching50%Strategic Work15%WITH AI-POWERED SYSTEMSAutomated Reporting10%Data Pipelines8%Strategy & Creative82%
·3 min read·Custom Analytics Reporting

Ask for the Report, Not Another Dashboard

Custom analytics get more useful when they include website context and can answer plain-language questions from Slack or internal tools.

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·3 min read·On-Website Lead Gen

Own Your Lead Gen on the Website

Custom conversion workflows beat rigid third-party forms when you need qualification, routing, and a native buyer experience.

Website Agentactive nowGive me a report on the top10 landing pages this quarter.Website AgentPulling HubSpot + GA withfull website context...12.4kVisits8.1%CVR4.2xLift
·3 min read·Website MCP Server

Make Your Website Operable from Slack

A website MCP server turns the site into an integration layer so agents and tools can ask questions and take action with real context.

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