Website Operations
The ongoing website maintenance and management work marketers dread, run for you with AI-assisted automation. Your site stays current and healthy, and your team stays in charge.
Managing a Website Is Busywork Marketers Should Not Be Stuck Doing
Website Operations is the ongoing work of keeping a site current and healthy: updates, content swaps, broken links, platform updates, and QA. For most marketing teams it is pure busywork, usually trapped behind a clunky CMS, so pages go stale and fixes pile up. We take that load off your team with AI-assisted automation, and nothing goes live without your review.
- Content updates, publishing, and page changes handled for you
- Broken links, redirects, and stale pages caught and fixed
- Platform, plugin, and security updates run on a schedule
- QA and performance checks before anything goes live
What Website Operations Unlocks
Your site stays current and healthy. Your team stops doing the busywork.
Time Back for Strategy
Stop losing hours to CMS busywork. We run the recurring upkeep so your team can focus on campaigns and strategy, not maintenance tickets.
A Site That Stays Current
Updates, content swaps, and fixes happen on a schedule instead of whenever someone finally gets around to them.
No More Clunky Admin UIs
Request changes in plain language from where you already work. We handle the CMS so your team does not have to fight it.
Nothing Breaks Silently
Broken links, failed updates, and performance drift get caught and fixed before they affect visitors, conversions, or rankings.
Automation With a Human Gate
AI drafts and routine tasks run automatically. Anything that publishes or changes the live site waits for your approval.
One Accountable Team
Senior engineers own the health of your site, so maintenance is not scattered across freelancers, agencies, and forgotten logins.
Operate Your Website at a Higher Level
With Website Operations, upkeep runs as automated workflows you oversee. Content stays fresh and the site stays healthy, without your team living in the CMS.
Automated SEO content workflow
A scheduled workflow drafts and refreshes SEO content, and you approve what ships:
- 01
Find pages slipping in rankings and draft refreshed, intent-aligned copy.
- 02
Generate new posts targeting keywords we are close to ranking for.
- 03
Update titles, metadata, and internal links across this month’s content.
- 04
Queue every change for human review before it goes live.
Monthly site health checkup
Every month, an automated checkup catches problems before they become costly:
- 01
Run plugin and security updates on staging and flag anything risky.
- 02
Check Core Web Vitals on our top pages and report any regressions.
- 03
Find broken links, redirect errors, and pages that fell out of the index.
- 04
Summarize what is at risk and what we fixed this month.
Want your website maintenance and management handled for you?
We run Website Operations so your site stays current, fast, and healthy without pulling your team into the CMS.
AI-Assisted Operations, Human-Approved Changes
We start by mapping how your site is maintained today and where things fall through. Then we run Website Operations as a system: AI-assisted automation drafts updates, monitors health, and handles routine tasks on a schedule, with a human review gate on anything that goes live. You get predictable upkeep and a clear log of every change.
- Operations audit of content, maintenance, and site health
- Scheduled maintenance for updates, links, and performance
- AI-assisted drafting and monitoring with human approval to publish
- Clear reporting on what changed and what still needs you
Your website should stay current without stealing your team’s time.
When operations run as a system, maintenance stops being a chore and your site stops drifting out of date.
Managed
Site operations
Scheduled
Not whenever
Approved
Before anything ships
FAQ
Common Questions
Straight answers to what B2B teams ask us most. Do not see yours? Just ask.
What is Website Operations?
Website Operations is a managed solution for the ongoing maintenance and management of your website: content updates and publishing, broken-link and redirect fixes, platform and security updates, and performance QA. STRS Dev runs it for you with AI-assisted automation, while your team approves anything that changes the live site. It is website maintenance and management handled as a system, not a scramble.
How is this different from traditional website maintenance services?
Traditional website maintenance services are reactive and manual: you file a ticket, wait, and hope. Website Operations is proactive and AI-assisted. Routine upkeep runs on a schedule, issues are caught before they surface, and you request changes in plain language instead of fighting a CMS. The maintenance and management work still gets done, just without the busywork and delay.
Do we lose control of our website?
No. Humans stay in charge. AI drafts updates and runs routine tasks, but anything that publishes or changes the live site waits for your approval. You keep ownership of the site, the accounts, and every decision. We take on the work, not the control.
What platforms do you support for website management?
We operate sites on WordPress, headless stacks, and modern frameworks like Next.js. If your site runs on a common CMS or framework, we can manage it. We map your current setup first rather than forcing a migration you do not need.
Can we request changes without using the CMS?
Yes, that is the point. You request updates in plain language from where you already work, like Slack, and we handle the CMS. No wrestling with a clunky admin UI for a simple content swap or a new page.
How does this relate to your Intelligent Marketing Systems service?
Intelligent Marketing Systems designs the workflows and automation across your whole marketing stack. Website Operations is specifically the ongoing upkeep of your website. Teams often use both: one designs the system, the other keeps the site running cleanly inside it.
Hand Off the Website Busywork.
If managing your site is eating time your team should spend on strategy, we will run Website Operations so it stays current and healthy.