Privacy Policy

Introduction

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit and interact with our website. It also outlines your choices and rights regarding your data under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect personal information that you voluntarily provide to us, including but not limited to:

• Name
• Email address
• Contact information
• Cookies and tracking data
• Preferences and interests you provide through our on-site assessment (e.g., your role, business needs, and areas of interest)
• Messages and content you submit through our AI-powered chat assistant

We may also collect technical information about your interaction with our site through cookies and similar technologies. This helps us understand usage patterns and improve our services.

2. Use of Cookies and Tracking Technologies

When you visit our website, cookies and similar technologies may be used by us or our partners to collect information about your browsing activities. These technologies help us understand how you use our website and may be used for analytics and marketing purposes. You can manage or disable cookies through your browser settings or via our cookie consent banner.

RB2B Tracking: Cookies and similar technologies may be used by our online data partners or vendors to associate your website activities with other personal information they hold. We (or service providers on our behalf) may send communications and marketing based on this data. You may opt out of receiving this advertising by visiting: https://app.retention.com/optout.

3. Legal Bases for Processing Personal Data (GDPR)

If you are located in the European Union or European Economic Area, we process your personal data based on one or more of the following legal bases:

• Your consent
• Our legitimate interests
• Performance of a contract

You have the right to access, correct, delete, or limit the processing of your personal data. You can exercise these rights via contact information provided at the end of this policy.

4. CCPA Rights and Choices (California)

If you are a California resident, California law provides you with specific rights regarding your personal information, including:

• The right to know what personal data is collected, used, shared, or sold
• The right to opt-out of the sale of personal information
• The right to request deletion of personal information

To exercise your CCPA rights, please contact us or follow the opt-out instructions in this policy.

5. How We Use Your Information

We may use the personal information we collect to:

• Provide, operate, and maintain our website
• Improve and personalize user experience, including tailoring content and recommendations based on your stated preferences
• Power our AI chat assistant to provide relevant, contextual responses to your questions
• Send emails, newsletters, or marketing communications
• Comply with legal obligations

6. Sharing of Personal Information

We may share your information with trusted third-party service providers that help us provide and improve our services. These may include analytics providers, advertising partners, marketing platforms, and AI service providers (such as Anthropic) that process chat interactions on our behalf.

7. AI Chat Assistant & Personalization

Our website includes an AI-powered chat assistant and an interactive assessment tool. These features are designed to help you explore our services and receive personalized information. Please note the following:

• AI Chat: When you use our chat assistant, the messages you submit are sent to a third-party AI provider (Anthropic) for processing. We do not use your chat messages for training AI models. Chat conversations are not stored on our servers after your session ends.
• Assessment & Preferences: When you complete our on-site assessment, the information you provide (such as your role, business needs, and interests) is stored locally in your browser using localStorage. This data does not leave your device unless you interact with the AI chat, in which case it may be included as context to improve the relevance of responses.
• Personalization: We use your stored preferences to personalize the content you see on our website, such as tailored headlines, recommendations, and landing page content. You can clear this data at any time by clearing your browser’s local storage or using the preferences panel on our site.
• No Professional Advice: Responses from our AI chat assistant are informational only and do not constitute professional, legal, financial, or technical advice. STRS Dev makes no guarantees regarding the accuracy or completeness of AI-generated content.

8. Data Security

We take reasonable measures to protect the personal information submitted through our website. This includes technical, administrative, and organizational safeguards.

9. International Transfers

Your personal information may be transferred to, processed, and stored in countries outside your own, including the United States. By using our website, you consent to these transfers if applicable.

10. Opt-Out Mechanisms

You may opt out of certain tracking and marketing activities by:

• Using the cookie preferences provided on our website
• Visiting the opt-out links listed above

GDPR Opt-Out (if applicable): If International Company-Level Identification is enabled, you may also opt out of the collection of your personal data under GDPR at: https://www.rb2b.com/rb2b-gdpr-opt-out.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page will be revised when changes are made.