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Let’s TalkHow we moved Canopy off HubSpot CMS onto a custom WordPress site, then built a custom reporting tool in WordPress that pulls HubSpot and Google Analytics data to match how they actually work.
Canopy’s marketing site lived on HubSpot CMS. The platform gave them familiar content workflows, but site performance had become a ceiling they couldn’t break through.
Leaving HubSpot CMS meant reclaiming speed and editorial freedom. Staying meant keeping the page level analytics their team relied on. Most rebuilds force you to pick one. We built so they didn’t have to.
Before
HubSpot CMS site limited by platform performance
Constraint
Needed CMS autonomy without losing HubSpot workflows
Gap
Native HubSpot page analytics don’t follow external sites
Requirement
Integrations that stay easy as the stack grows
A faster site, a custom WordPress reporting tool fed by HubSpot and Google Analytics, and infrastructure that keeps every future integration simple.
Canopy needed CMS autonomy without the HubSpot performance tax. We rebuilt their site on WordPress: fast, flexible, and fully under their content team’s control.
A high performance site free of HubSpot CMS constraints
Full editorial autonomy for the marketing team
Architecture that grows with Canopy, not against it
HubSpot’s native page analytics don’t travel with you when the site lives elsewhere. So we built a custom reporting and analytics tool directly in WordPress, pulling data from HubSpot and Google Analytics. Tuned to Canopy’s exact reporting needs, and then some.
Dashboards built around how Canopy actually reports
HubSpot and Google Analytics data in one WordPress tool
Page level insights without HubSpot CMS analytics
The connective tissue. A custom MCP server makes Canopy’s website easy to wire into third party tools, so every future integration is faster, cleaner, and less fragile.
A clean path from the website into Canopy’s existing tools
One durable bridge between site and stack
Every new integration starts from a foundation, not from scratch
The WordPress site and custom reporting tool are the visible work. The custom MCP server is what makes them durable: a clean interface between Canopy’s website and the third party tools they use today, and the ones they’ll adopt next.
That’s the difference between a rebuild that ages well and one that starts accumulating glue code on day one.
01
Left HubSpot CMS constraints behind without giving up marketing control.
02
A WordPress reporting tool built for Canopy’s exact needs, pulling HubSpot and Google Analytics data together.
03
MCP infrastructure that makes connecting new tools straightforward, not a project.
If your stack is forcing tradeoffs between performance, control, and analytics, we can redesign the foundation.